EY-Upekkha Report 2023

High capital efficiency underscores Indian SaaS growth.
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The AI SaaS India Opportunity Report details the transformative impact of generative AI on the global SaaS industry, emphasizing the evolving technology landscape. It highlights India's emerging role as a key player in this transformation.
This comprehensive report delves into the revolutionary role of generative AI within the Software as a Service (SaaS) sector, emphasizing the unique opportunities and challenges facing India's burgeoning SaaS landscape. It explores the differentiation between generative AI and traditional AI models, their rapid adoption in B2B contexts, and the development of a new technological ecosystem encompassing applications, platforms, toolchains, and middleware. 

The report further examines the strategic implications for Indian startups in the global market, addresses the potential risks and regulatory considerations of AI technologies, and forecasts the evolution of the AI SaaS market through 2034. With insights from industry veterans and detailed analyses, it presents a holistic view of the future of AI-driven SaaS, underscoring India's pivotal role in shaping this future.

Authors and Contributors

Prasanna Krishnamoorthy, Managing Partner, Upekkha
Thiyagarajan Maruthavanan (Rajan), Managing Partner, Upekkha
Rishit Desai, Partner, WestBridge Capital

Divya Ajitsaria, Head of Marketing
Minakhee Mishra, Senior Editor & Content Manager
Avi Vijayvergiya, Analyst, WestBridge Capital
Mohamed Yoosuf, Manager, Marketing
Kavya Shastry, Communications Manager
Jaya Malhotra, Content Associate
Ragini Sabharwal, Research Analyst, WestBridge Capital
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